CEO, noonpayments LLC & Founder
noon.com, Dubai (UAE)
2015 - 2018
Launched a new payment platform for noon eCommerce group
Selected Publications
"Adoption of cryptocurrencies for remittances in the UAE: the mediation effect of consumer innovation"
European Journal of Innovation Management (2023)
"Investigating the unexpected determinants of cryptocurrency adoption in the UAE"
International Journal of Emerging Markets (2023)
"A framework for measuring the adoption factors in digital mobile payments in the COVID-19 era"
International Journal of Pervasive Computing and Communications (2022)
"Does emotional intelligence impact service innovation capabilities? Exploring the role of diversity climate and innovation culture"
Journal of Intellectual Capital (2023)
"Deciphering the role of cryptocurrencies in global remittances"
Management & Sustainability: An Arab Review (2024)